Anyone who is thinking of setting up a cable TV network has many details to consider. Some of the points to consider are on the surface, but many important nuances can slip out of sight. For a project to be successful and in demand, start with planning. A good business plan will quickly assess how cost-effective cable TV will be.
Instructions
Step 1
Evaluate the demand for cable television in the area where you plan to create it. Today, residents of small settlements, remote from regional centers and large cities, can show interest in this type of service. We are talking about rural settlements and urban-type settlements. The payback period for cable TV is usually three to nine months.
Step 2
Conduct a survey among the residents of the village to find out their interest in the availability of cable television. Estimate the approximate topic of the proposed broadcast. Consider also the level of the population's ability to pay, this will help to adjust the section of the business plan related to financial planning.
Step 3
Define in the first sections of the plan what exactly the cable operator will offer to subscribers, what are the goals and future prospects of organizing television. Consider possible changes in cable technology over the next three to five years.
Step 4
Estimate the volume of the service market. Answer the following questions: what kind of consumer will be targeted by cable broadcasting, whether the market has growth potential, whether there are competitors and what are your competitive advantages (low subscription fee, wider range of software broadcasting, and so on).
Step 5
Determine how the service will be provided. How wide is the infrastructure required for the organization of cable television in these conditions? What is the approximate length of communication networks? Are there unavoidable technical obstacles to the project's implementation? Try to take into account as many possible pitfalls as possible.
Step 6
Think over the sources of content for television channels. Determine what kind of equipment you need for this. Find out who can provide communication channels for data transmission and telephony.
Step 7
Determine the staffing needs of the project. Designate a person to handle the day-to-day business of your cable TV. Find a person who can deal with the technical side of broadcasting, including troubleshooting possible failures and malfunctions in the system.
Step 8
Make an estimate for the organization of television and include it in the financial part of the plan. Identify primary and secondary funding sources. Calculate the approximate payback period of the project, taking into account risk factors and possible force majeure circumstances, including a drop in demand for services and the emergence of competition. After putting together the main points of the plan, move on to implementing it.
