Thanks to the popularity of the internet, the webcam has become a very powerful tool bringing you closer to your target market. Many people do not take the risk of using video marketing because they think they need state-of-the-art equipment or expensive software to edit and create professional videos. Not necessary.
Necessary
All you need are the following 11 tips showing how you can create a professional YouTube video using only your webcam and your YouTube account
Instructions
Step 1
Use a video editor
The multifunctional editor contains many useful tools for working with video material. A convenient, well-thought-out menu in Russian will make it easy to get used to the tools and get started right away. Frequently used functions - improving picture quality, cropping video, working with an audio track, changing the background, saving clips in any format and for any device
Step 2
Use a simple background
Make sure you shoot with a plain background. Walls painted white are perfect. There is nothing more annoying and unprofessional than floral wallpaper or people in the background with their dog wagging its tail. You must treat your internet business as if it were a real one. Only then will people take you seriously.
Step 3
Creating a calm environment
It is very important to turn off all cell and office phones, fax machines, printers, air conditioners, and any other electrical devices that may affect the sound quality of your video.
Step 4
Positioning
Stand with your head and shoulders covering at least two-thirds of the screen. You want to be looking straight ahead and slightly down at the camera, as if you are having an important conversation with your target market.
Step 5
Create effective lighting
Place a desk lamp behind your laptop and tilt it so that it illuminates your face. This will save the video from blackouts and lack of clarity.
Step 6
Clothing that emphasizes status
Dress to fit your target market. If your target market is stock market traders, then wear a tie and suit. If you are in the IT industry, the open-necked smart shirt will do. This alignment is an important technique for getting the attention of the target market.
Step 7
Pronunciation
This may sound obvious, but when some people press the record button, they become agitated and tend to speak too quickly. But this does not mean that you need to speak monotonously or at the speed of a snail. You should change the rhythm of your voice to emphasize important points. It has been scientifically proven that those who speak with “deep voices” are perceived as more authority figures. So try to deliberately lower your voice a few octaves. You should also avoid annoying fillers such as "uh," and frequently repeated words or phrases. They destroy your professionalism.
Step 8
Engage the viewer from the first seconds
At the beginning of the video, give the viewer a compelling reason to watch the video to the end. For example, you might say, "Rest assured that by watching this video to the end, you will know the clear steps you can take to make $ 10,000 per week."
Step 9
Get closer to the viewer
You must create and feel the right communication atmosphere before you start filming a video. Don't think of it as a mass email that will be watched by a lot of strangers you've never met. Treat filming as a one-on-one conversation with a dear friend. This will allow you to move more freely and make you more personable.
Step 10
Be natural, no matter the scenario
It is very important. If it looks like you are following the script and trying to retell your text word for word, you will lose contact with the viewer. Try to speak naturally.
Step 11
Be above this
Never create a video just to make a profit. You must impress your target market with valuable content that portrays you as an expert in your niche. Old, rephrased material will negatively affect your image.
If you are interested in getting a significant number of views of your video on YouTube, then we strongly recommend that you strictly follow these proven tips and software of the company
