One more player will join the line of smartphones by winter. Many business publications wrote about Amazon's plans for the summer months of 2012. One of them, Forbes, opened the veil of secrecy and described some of the innovative characteristics of the yet-to-be-released Amazon smartphone.
Amazon CEO Jeff Bezos' ambitious plans for digital technology, and especially digital content, make competitors flinch.
Amazon's first and foremost intention is to sell everything that can be sold with its new smartphone: paper books, electronic texts, digital music and films, televisions, clothes and shoes. Thus, in fact, the release of a new branded smartphone is a repetition of last year's Amazon trick, when the company offered its own Kindle Fire tablet computer to its consumers at Christmas. It was sold at a very low price, almost at cost, but the calculation is simple - the owners of the device use exclusively Amazon music and video services.
But the creators of the smartphone went further. They intend to finally "hook" their customers shopping on Amazon. And this is due to the competitive advantage of the company itself over classic stores - very low prices. Add to this improved service - the company intends to deliver orders to customers in a matter of hours after payment. But that's not all. Bezos conceived a true revolution in e-commerce.
Amazon is the owner of the largest credit card database in the world (over 170 million people). An Amazon-branded smartphone will be brought to your home fully prepared. You turn on the device and immediately go shopping: after all, the smartphone already knows in advance who you are, your account number and the history of previous purchases. Moreover, its operating system (which, like the Kindle Fire tablet, is developed based on Android) will not only be comfortable and convenient, the "filling" will be completely adjusted to your shopping expectations. Buying things with home delivery, as conceived by Bezos, will become as easy as a banal application in the Apple electronic store, writes Forbes.
