Apple's logo is simple. So simple that it gave rise to a lot of guesses, versions and whole legends about its semantic basis. It's time to write a detective novel about it. And this is just another confirmation of the common truth that all ingenious is simple. Jobs with the logo of his company and here was at his best.
Apple's logo is one of the most famous in the world. Created in 1977 by American advertising designer Rob Yanoff, it has undergone several changes over the decades. Only one thing remained unchanged - the bitten apple. The main symbol of the Apple corporation.
Apple bite legends and myths
The author of the Applya logo himself never imagined that his brainchild would cause so many different associations and serve as a pretext for creating dozens of legends. So everyone was interested to know what was behind this emblem. What prompted the artist to use this image.
The first one is based on a play on words. The English word byte means bite, and the equally pronounced bite is the computer term for byte.
However, it is known that Yanoff had no idea of computer terminology at the time the Apple logo was created. So this version is not worth a damn.
Religious legend links the Apple logo to the biblical stories of how Eve in Eden bit an apple. That is, a kind of forbidden fruit leading to knowledge.
However, people who are well acquainted with Yanof claim that he always stood very far from religion and such an idea could hardly have occurred to him.
There is a very mysterious version associated with the name of the alleged father of computer science, Alan Turing. In the early 50s, he was imprisoned in a British prison on charges of homosexuality. Then he committed suicide by biting an apple poisoned with potassium cyanide.
Moreover, it turned out that Turing's favorite heroine in childhood was Snow White, who was also poisoned with an apple.
So who actually bit Apple's apple?
In general, every year of Apple's existence, the number of different assumptions multiplied. But, unfortunately, none of them were true.
Yanof, on the other hand, was mysteriously silent on all the questions asked by the journalists.
Most likely, there was some kind of agreement between him and Jobs regarding this. After all, it was good PR for Apple.
The more inflamed everyone's curiosity. thereby stimulating the birth of new versions.
And finally, at the end of the 2000s, Rob Yanoff reveals the secret. A secret that he says should be clear to any professional designer.
The whole thing turned out to be just the artist's desire to once again emphasize the fact that it is an apple that is depicted on the logo, and not some other fruit or berry. And, accordingly, make it more memorable and easier to understand.
So there is no romantic or philosophical overtones in the bite on the Apple logo.
However, Jean-Louis Gasier, one of Apple's former executive directors, said: “Our logo is one of the deepest secrets for me, it is a symbol of lust and knowledge. We could not have dreamed of a more appropriate logo: desire, knowledge, hope and anarchy."
