A limited edition of the Fairy Pure & Clean line with drawings by the winners of the children's competition “What is environmental friendliness?” Has arrived in the stores of the Magnit chain. on the package. By purchasing Fairy Pure & Clean dishwashing detergents at Magnet, you are contributing to the protection of nature: for each purchase, Fairy will donate 1 ruble to support the WWF-Russia environmental project.
As part of a joint social and environmental project, Procter & Gamble, which owns the Fairy brand, and the Magnit retail chain launched the Fairycology campaign at the end of last year, a special environmental project for young artists designed to promote environmental culture and promote awareness of the environment. environment. “The idea of the drawing appeared in my head right away, because Fairy has long been promoting the idea of respect for nature and helps to reduce the negative impact on the world around us. I wanted to show the importance of wildlife conservation, and I was so happy that my drawing will be on the Fairy bottles. I was waiting for her in the shops, and when, at last, I saw it, my soul felt so warm, even pride slipped through! The Fairycology action develops an ecological culture in each of us. Therefore, choosing Fairy, you care about our planet! " - says the winner of the competition Victoria Suvorova. The project was recognized as the best in the framework of the Global Partnership for Sustainable Development by the Eventiada IPRA GWA International Award in 2020.
Pictures from the #fairycology_magnit winners have already appeared on the packaging of Fairy Pure & Clean dishwashing detergents that you can buy to help protect the environment. 1 ruble from each purchase will be used to develop a system for public monitoring of environmental accidents, launched by Fairy in cooperation with WWF Russia. The promotion runs from May 1 to July 30, details are published on fairycology.pgbonus.ru.
The environmental emergency monitoring program will allow timely tracking of incidents similar to the disaster on the coast of Avacha Bay in Kamchatka, the oil spill in Norilsk, the accident at the Ob river product pipeline, or the recent oil pollution of the Kolva River, and notifying the duty services about them. According to WWF, in most cases, the main victims of oil spills are marine or near-water animals. Therefore, one of the tasks within the framework of the public monitoring program is to identify the threat of pollution of water bodies with oil products and provide prompt assistance in cleaning them. Rescuers from different countries use detergents, including Fairy, to quickly clean animals from oil. They allow you to gently wash animals and reduce the risk of their poisoning and death.
In addition, the Fairy Pure & Clean line has received the international environmental certificate “Leaf of Life”, which acts as a guarantee of a minimum environmental impact for food and non-food products and services. All Pure & Clean products have been independently certified by the Ecological Union [1] and found to be safe for humans and the environment. The audit confirmed that the certified products contain no phosphates, only biodegradable surfactants, safe dyes and natural essential oils.
The Fairy Pure & Clean line includes both products with 100% natural fragrances and a “Fragrance and Color Free” product for lovers of odorless neutral products. For example, Fairy Pure & Clean Lavender & Rosemary is created using gentle lavender essential oil from the Provence region of southwestern France. Fairy Pure & Clean Bergamot & Ginger uses a complex bergamot essential oil from the Calabria region near the island of Sicily. Fairy Pure & Clean Mint & Eucalyptus contains a combination of natural mint and eucalyptus oils. All products are completely rinsed off the dishes, cope with complex dirt at any temperature and perfectly remove grease even in cold water.
[1] Operator of the Leaf of Life eco-label
