This article is devoted to a mobile application as a powerful tool not only for communication and leisure, but also for conducting effective advertising campaigns and optimizing business processes. A brief overview of the main types of mobile applications, their purpose and functionality is given.
It is difficult to imagine a modern person without a mobile device in their hands. Whether it's a phone, a smartphone or other communicators, these devices are firmly and, apparently, for a long time, entrenched in society as indispensable everyday means of communication. With the advent of new mobile devices and the variety of platforms on which they are developed (Android, Symbian, Bada, iOS, iPhone), the business of developing mobile applications for various purposes is actively developing.
What is a mobile application and what is it for?
A mobile application is a program installed on a particular platform that has certain functionality that allows you to perform various actions. These programs are developed in a high-level language and compiled into native device code. Mobile applications have firmly taken their place in many areas of human activity and today are used not only for entertainment (as it was predominantly before), but also for business and various advertising campaigns. Modern technologies make it possible to maximally adapt applications for various mobile devices and make them easy for human perception.
What applications are there?
Programs that position themselves as mobile applications are created based on the needs of consumers. And since there are no identical consumers, there are no identical applications. In general, several types of mobile applications can be distinguished, depending on their focus and functions. So, there are:
Promotional applications for mobile devices. Such programs are usually limited in their functions, but they are very creative and popular nowadays. An example of such a mobile app is Zippo's virtual lighter or the Magic Coke Bottle, which is a Coca-Cola bottle that predicts the future. Such an application is most often used as part of an advertising campaign for various brands.
Event applications. Such programs are developed to broadcast certain events. For example, to watch the Olympics online.
Service applications, which are kind of analogous to sites. Such mobile applications can be developed in the form of catalogs, lists, etc., reflecting the activities of an organization.
Games. Mobile applications today are most often created specifically for entertainment. Games are developed for a wide variety of platforms (Android, Symbian, Bada, iOS, etc.), their number is so great today that it is impossible to count.
Internet shops. Such mobile applications are created to make online purchases of clothes, accessories, jewelry, etc. They are gaining great popularity because they greatly facilitate the process of choosing and purchasing the necessary thing.
Mobile applications for business. Such programs are created both for communication and optimization of work within the organization (corporate applications) and for interaction with customers.
Other types of mobile apps: content apps, social media apps, system apps, etc.
It is impossible to give a clear classification of mobile applications, because some of them have such a rich functionality that they are a kind of "mix" of different types of applications. As a rule, such applications that offer users a wide range of options are paid. Free applications, on the other hand, are most often simple software with a limited set of features, for example, for viewing e-mail. There are exceptions, though.
Modern mobile applications are becoming a powerful marketing tool that allows you to solve many problems: create an image, maintain a brand and increase consumer loyalty to it, optimize communication processes, and create a certain information space. Choose “your” mobile application and keep up with the times!
