Nexus Google 7 is a new tablet computer that was presented at the end of June 2012 at the Google I / O conference in San Francisco. The production of such devices is a new direction in the company’s activities, designed to a greater extent to solve the problem of promoting its online services, and not to generate significant profits. Experts have already estimated the cost of the new computer.
Independent experts from the IHS iSuppli Corporation have taken apart the Nexus Google 7, the purchase of which became available in the online store Google Play on the day of the presentation - June 27, 2012. They estimated the cost of the parts and assembly of the new tablet by comparing it with its direct competitor, the Kindle Fire device from another Internet company (Amazon). Both mobile computers have 7-inch displays and in the younger version contain eight gigabytes of flash memory. The retail price of both devices is also the same ($ 199 each), despite the fact that experts counted a slightly higher cost of the tablet from Google. The cost of all components of the Nexus 7 is estimated at $ 159, 25, while the competitor has this amount of only $ 139, 80.
The most expensive component was the 7-inch display - in the Nexus it costs $ 38, while the competitor's tablet costs $ 35. It is followed by a touchscreen (touchscreen), which costs $ 24 in both devices, and a CPU - from Google ($ 21), it is significantly more expensive than the one used in the Kindle Fire ($ 13.50). All other Nexus 7 hardware is also either more expensive than the competitor's or has the same price tag. To obtain the cost price, the number obtained after summing up the prices of spare parts must be increased by the assembly price of the device. According to IHS iSuppli experts, Google pays the manufacturer (Asus) $ 7.50 for this operation, while Amazon costs $ 6 for this operation. Thus, the total cost of the Nexus Google 7 with 8GB of flash memory is $ 159.25 (the Kindle Fire has $ 139.80). The older model of the new tablet, which has 16 GB of memory, costs Google $ 166.75 and sells for $ 249. For comparison - the cost of an iPad with the same amount of memory is $ 316 at a retail price of $ 499. Experts do not consider Google tablets to be competitors of devices from Apple, although they call them the best in their price category.