In the third quarter of 2012, Apple plans to present to its fans a new tablet computer Apple iPad Mini. The exact release date has not yet been disclosed. The device itself will look like a miniature copy of the iPad. Moreover, the price will also be "reduced".
According to reputable sources, the Apple iPad Mini will have a touchscreen that will range in size from 7 to 8 inches diagonally. Most likely, it will be a 7, 85-inch touchscreen, since this size of the screen diagonal is the limit at which iOS 5 can still function normally. A simple LCD display will have the same resolution as the Apple iPad 2, namely 1024x768 pixels. The display manufacturer is said to be LG Display or AU Optronics. Their latest development, the Retina panel, will probably not be installed. Otherwise, it would have increased the price of a product that is positioned as a budget model too much. Apple partners Pegatron and Hon Hai (Foxconn) will directly manufacture the iPad Mini. The exact prices are not yet known, but in order to confidently gain market share, it should not exceed 200 US dollars.
The thickness of the new device will be 7.2 mm, the screen resolution is 330 pixels per inch, and the memory capacity is 8 gigabytes. The appearance of the device will be made in the same style as other compact Apple devices.
With the help of the Apple iPad Mini, the company decided to enter the market sector of budget handhelds, which is now dominated by Android models. Tablet sales are $ 66.4 billion per year, of which Apple holds 61% of the market share. The closest competitors are Microsoft's latest Surface computer, the Google Nexus 7, which is comparable in price to the Amazon Kindle Fire. True, the new version of the latest model Amazon Kindle Fire 2 promises to be even cheaper, but it's a matter of time.
According to market analysts, the Apple iPad Mini has a good chance of winning over its fans. Indeed, among its strengths can be called not only an attractive price, but also the high authority of Apple, as well as marketing policy aimed at encouraging consumers to stand out at the expense of expensive devices.
Analysts also believe that the most likely date for the announcement of a new model is September or October this year. In Russia it will be possible to buy it by the New Year.
