Less and less time passes from presentation to presentation. A smartphone from a smartphone already differs only in name, the design itself and most of the technical characteristics remain the same.
The conveyor continues to release new takes of yesterday's models, without stopping for a second. The head of the company once again from the stage asserts how amazing this or that model turned out, that they took into account all past experience, summarized all knowledge and got a wonderful smartphone of such and such a model …. And each presentation demonstrates a completely inappropriate comparison of Xiaomi and iPhone cameras, and the context will definitely be with an emphasis on all the disadvantages of the second.
There is no need to look for an example for a long time: the presentation of such a long-awaited Mi A2 has already died down. According to the new tradition, now each model should have a younger brother, here's the Mi A2 lite. If you do not swim to the depth of a full review and comparison, the lite version is no different from the Redmi 6 pro, only it runs on Android One. The second smartphone also works on a pure android, they installed a more modern Qualcomm Snapdragon 660 processor, 20MP and 12MP cameras with optics from sony, and that was all the innovations ended.
User - hold your new smartphone!
The recent scandal with the supposedly transparent cover of the newest flagship Mi 8, which for verification turned out to be with a substrate, affectionately called emulation of the insides of a smartphone, is still in my memory. In fact, they put a graphic drawing under the lid and talked about half of the presentation about such an innovation in smartphone construction.
Nobody argues about the quality and price / performance ratio in smartphones from Xiaomi, just in this sense there can be no questions. One of the best deals on the market.
The punching machine is launched only in the case of budget devices, the flagships still have their own individuality, both in terms of hardware and design of the case.
New trends in 2018 for framelessness, the presence of a cutout for sensors and a camera (monobrow), a new aspect ratio (elongated display) and a double transverse camera on the side - Xiaomi has adopted and mercilessly exploits, taking away individuality from smartphones.
Many brands also began to copy the trends set by the apple company, but they did not include the typewriter, the closest competitors of Xiaomi are leading their own line and sticking only to their own corporate style.
