Why Samsung Began To Buy Old Smartphones From Users

Why Samsung Began To Buy Old Smartphones From Users
Why Samsung Began To Buy Old Smartphones From Users

Video: Why Samsung Began To Buy Old Smartphones From Users

Video: Why Samsung Began To Buy Old Smartphones From Users
Video: Samsung's phone business is in trouble 2024, December
Anonim

In the market for advanced mobile phones, a fierce battle continues between Samsung and Apple, and competitors are using an increasing arsenal of methods. For example, the American company started patent litigation last year, and the Korean company launched a program to buy used mobile phones from those who switch to Samsung models.

Why Samsung started buying old smartphones from users
Why Samsung started buying old smartphones from users

For the program for the buyback of mobile phones Samsung has created a special website - the link to it is given below. Those who wish to receive compensation for the surrendered mobile phone must register on it and receive a special code, and then purchase a new smartphone from this Korean manufacturer. Then, within a month, you need to send the old device to the company, and it will make an operation to return a certain amount to the buyer. The amount of this amount depends on the handset - for example, for a modern iPhone 4S smartphone with 64 GB of memory and support for the HSPA + standard, you can get $ 300 if the handset is handed over in excellent condition. This is the upper limit of the price scale, and the lower one corresponds to HTC Desire S type handsets and is set at around $ 30.

In this way, the South Korean company is trying to accelerate the transition of potential users of the latest mobile devices to its latest models. We are talking, first of all, about the already released smartphone of the latest generation Galaxy S III and the Galaxy Note tablet, which should appear this summer. However, such an incentive program can largely only have a psychological effect on a potential buyer. If you count, the offer is not so profitable - almost all the costs of acquiring the new Galaxy S III can be offset only by handing over a pair of powerful iPhone 4S, which are sold in the US for almost $ 600. In addition, by selling this pair of devices from Apple, for example, through the eBay auction, you can get about $ 200 more.

Samsung does not independently deal with the entire exchange procedure, but does it in cooperation with the American company Clover Wireless, which specializes in the disposal of mobile devices. Its activities are limited only to the territory of the United States, therefore, only residents of this country can participate in the program so far.

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