Recently, there was news about the existence of two projects at once that help with parking. One of them was from Mercedes, which allowed Berliners to find empty seats. The second Russian production is the Village application, which is designed to expose citizens who have parked incorrectly.
Application “Parking Douche. The Village: Parking was published by the city newspaper The Village. The program should reduce the incidence of improper parking.
Now, thanks to the application, you can take a photo of an incorrectly parked car and its number. Then you can enter into the database information about the car (color, body type), as well as the coordinates of the place. The photo of the intruder will be posted on the Village portal, and residents of nearby houses can see it. When you want to read the article, a banner with information about the intruder will appear on the screen. Just as a car on the street obstructs pedestrians, a banner on a website obstructs the reading of articles. To get rid of the image, it is necessary to disseminate a message about the offending person on social media. An indifferent user, of course, can simply turn off the banner.
Thus, the owners of improperly parked cars should become known on the Runet news. They can be recognized by both friends and neighbors with colleagues. According to the authors of the project, such a social project must help change the situation on the streets for the better.
For a more detailed acquaintance with the program, you can go to the project website, and download the application "The Village: Parking" for free on Google Play and the App Store. The above project was awarded the main prize at the Cannes Lions 2012 International Advertising Festival in the Mobile Lions category. Moreover, requests to use the application have already been sent from the USA, UK, Israel, Germany and Japan.
One of the disadvantages of the program, users call the fact that the program, the target audience of which are primarily Russian citizens, is in English. Even the promo videos are in English, which does not cause the Village to grow in popularity at home.
Thus, the embodiment of Russian Internet fun - taking pictures of cars parked in the wrong place, and then posting images on the network - has now received a technical embodiment and reached a social status.
