The Canadian company Research In Motion in June 2012 presented its shareholders with an unpleasant surprise by announcing a decrease in reported financial indicators. The firm faces new layoffs and sales cuts. In addition, RIM announced that the release of the new Blackberry 10 smartphone is being postponed. Against the backdrop of this negative news, the company's shares on the stock exchange immediately went down.
Research In Motion (RIM) recorded serious losses in the first quarter of 2012. Sales revenue is likely to decline in 2013 as well. The last hope for a change in the situation was the planned release of new items in 2012 - the next generation of Blackberry 10 phones. Now it became known that the release of the long-awaited smartphone was delayed until next year. Research In Motion was already struggling to compete with other manufacturers of similar equipment, but now the worst fears of experts and shareholders have been confirmed.
Analysts believe that the delay in the release of a smartphone on the Blackberry 10 operating system is directly dependent on the financial performance of the manufacturer. If the new product is released in 2013, it will be seriously outdated by that time and will not be able to compete with analogues offered by other companies.
RIM CEO Thorsten Hines, who recently took over the company, said the delay was due to the need to develop new operating system features. The work on compiling the program codes took longer than planned.
And yet plans to release the Blackberry 10 platform remain. A company representative told reporters about some of the features of the smartphone. The new device will not have a keyboard, control is carried out via a touch screen. The sensor system has been improved and allows you to select an entire word at the touch of a button.
The postponement of the release date of the new smartphone actually means that it will appear after the announcement of similar devices from Microsoft, Apple and Google. Against the backdrop of such powerful competitors, Blackberry may well get lost. The company will inevitably have to think through a new strategy for gaining market share in smartphones using non-standard methods of attracting consumers.
